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DTSTART;TZID=Asia/Dubai:20240224T160000
DTEND;TZID=Asia/Dubai:20240324T174500
DTSTAMP:20260415T234653
CREATED:20240117T090625Z
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UID:14832-1708790400-1711302300@maellegroup.com
SUMMARY:Level Shoes and Maelle Group at Fashion Hub
DESCRIPTION:Maelle Group organized the presentation with the collaboration of Camera Moda\, at Palazzo Giureconsulti\, with the special participation of CEO Elisa Bruno from Level Shoes. The moderator\, and founder of the famous and business-oriented format “Cross Cultural Business Conversations\,” Orietta Pellizari\, which runs throughout Milan Fashion Week\, interviewed and conversed with Maelle Group’s guests on the hottest and most interesting topics for the designers attending the presentation. 								\n				\n				\n				\n																														\n				\n				\n				\n					leda di marti\, martina di pasquale and elisa bruno				\n				\n					\n		\n				\n			\n						\n				\n																														\n				\n				\n				\n					Camera Moda with Maelle for the Middle East				\n				\n				\n				\n									During the presentation and “conversation”\, conducted by the CEO of Level Shoes\, Elisa Bruno expained how Level Shoes was born as a format to showcase footwear within the Dubai Mall of Emaar\, a Chalhoub reality that operates independently and aims for expansion in other markets by 2025-2026. 								\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n									Maelle Group organized the presentation with the collaboration of Camera Moda\, at Palazzo Giureconsulti\, with the special participation of CEO Elisa Bruno from Level Shoes. The moderator\, and founder of the famous and business-oriented format “Cross Cultural Business Conversations\,” Orietta Pellizari\, which runs throughout Milan Fashion Week\, interviewed and conversed with Maelle Group’s guests on the hottest and most interesting topics for the designers attending the presentation. 								\n				\n				\n				\n																														\n				\n				\n				\n					leda di marti\, martina di pasquale and elisa bruno				\n				\n					\n		\n				\n			\n						\n				\n									During the presentation and “conversation”\, conducted by the CEO of Level Shoes\, Elisa Bruno expained how Level Shoes was born as a format to showcase footwear within the Dubai Mall of Emaar\, a Chalhoub reality that operates independently and aims for expansion in other markets by 2025-2026. 								\n				\n				\n				\n																														\n				\n				\n				\n					Camera Moda with Maelle for the Middle East				\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n									Elisa Bruno\, the first guest of honor\, discussed the theme: “The Ever Evolving Landscape of Building a Brand in the Middle East\,” emphasizing the importance of approaching this market with the right awareness and respect for traditions. Understanding the consumer and retail dynamics is crucial when it comes to selling products. Elisa Bruno also shared insights and information\, demonstrating how Level Shoes has proven to be a pioneer in the industry\, showing a perfect understanding of adaptation towards the more technologically savvy generation\, digital natives\, and loyal consumers. Renewing the use of technology and leveraging social media as a communication tool is fundamental for positioning. Maelle Group wants to highlight two significant moments of the “Business Conversation.” In response to a question from the audience about whether brands entering Level Shoes must have a precise branding\, Elisa Bruno emphasized that branding is essential to be interesting and have character\, as well as defining a lifestyle. Level Shoes itself is a brand at this point\, and the brand Level Shoes is what the format must emphasize. Therefore\, the brands will be conveyed actively and following the values of Level Shoes\, reinterpreting in a “cool” way all the over 300 brands present in the physical (Dubai Mall) and digital platform.   								\n				\n				\n				\n																														\n				\n					\n		\n				\n			\n						\n				\n																														\n				\n				\n				\n									This second insight\, which addresses the question: How important is it to have a community when engaging with retail stakeholders\, Elisa responded: “It’s fundamental. Personally\, I am a fan of communities\, and with Level Shoes\, we have a community that believes in the same values\, even though they purchase different products. They have the opportunity to share the same hopes and see themselves in the sense of belonging of those who buy from Level Shoes. A brand has much more chance of being accepted and adding value when it already has a community that believes in the vision and messages of its founder or founders and shares the same ideas\, values\, and principles.” The CEO of Maelle Group\, Leda Di Marti\, and the CMO\, Martina Di Pasquale\, thank our guest Elisa Bruno for the dedication shown towards the designers present in the Sustainability space called “Designers for the Planet\,” in Fashion Hub. This space renews the interest of strategic consulting and fashion expansion companies like ours every year\, demonstrating Camera Moda’s desire to disseminate information to fashion brands\, creating increasingly enriching and fruitful moments of meeting between industry experts and insiders in commerce\, communication\, investments\, and brands. 								\n				\n					\n		\n					\n		\n				\n						\n					\n			\n						\n				\n									Elisa Bruno\, the first guest of honor\, discussed the theme: “The Ever Evolving Landscape of Building a Brand in the Middle East\,” emphasizing the importance of approaching this market with the right awareness and respect for traditions. Understanding the consumer and retail dynamics is crucial when it comes to selling products. Elisa Bruno also shared insights and information\, demonstrating how Level Shoes has proven to be a pioneer in the industry\, showing a perfect understanding of adaptation towards the more technologically savvy generation\, digital natives\, and loyal consumers. Renewing the use of technology and leveraging social media as a communication tool is fundamental for positioning. Maelle Group wants to highlight two significant moments of the “Business Conversation.” In response to a question from the audience about whether brands entering Level Shoes must have a precise branding\, Elisa Bruno emphasized that branding is essential to be interesting and have character\, as well as defining a lifestyle. Level Shoes itself is a brand at this point\, and the brand Level Shoes is what the format must emphasize. Therefore\, the brands will be conveyed actively and following the values of Level Shoes\, reinterpreting in a “cool” way all the over 300 brands present in the physical (Dubai Mall) and digital platform.   								\n				\n				\n				\n																														\n				\n					\n		\n				\n			\n						\n				\n									This second insight\, which addresses the question: How important is it to have a community when engaging with retail stakeholders\, Elisa responded: “It’s fundamental. Personally\, I am a fan of communities\, and with Level Shoes\, we have a community that believes in the same values\, even though they purchase different products. They have the opportunity to share the same hopes and see themselves in the sense of belonging of those who buy from Level Shoes. A brand has much more chance of being accepted and adding value when it already has a community that believes in the vision and messages of its founder or founders and shares the same ideas\, values\, and principles.” The CEO of Maelle Group\, Leda Di Marti\, and the CMO\, Martina Di Pasquale\, thank our guest Elisa Bruno for the dedication shown towards the designers present in the Sustainability space called “Designers for the Planet\,” in Fashion Hub. This space renews the interest of strategic consulting and fashion expansion companies like ours every year\, demonstrating Camera Moda’s desire to disseminate information to fashion brands\, creating increasingly enriching and fruitful moments of meeting between industry experts and insiders in commerce\, communication\, investments\, and brands.
URL:https://maellegroup.com/event/level-shoes-and-maelle-group-at-mfw-fashion-hub/
LOCATION:Fashion Hub – MFW – Palazzo Giureconsulti\, Palazzo Giureconsulti\, Piazza dei Mercanti\, Milano\, Milano\, Italy
CATEGORIES:Fashion Week
ATTACH;FMTTYPE=image/png:https://maellegroup.com/wp-content/uploads/2024/01/Fashion-Hub-Elisa-Bruno-Leda-Di-Marti-Orietta-Pelizzari-24th.png
ORGANIZER;CN="Leda Di Marti":MAILTO:contact@maellegroup.com
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