BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Maelle Group - ECPv6.16.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Maelle Group
X-ORIGINAL-URL:https://maellegroup.com
X-WR-CALDESC:Events for Maelle Group
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Asia/Dubai
BEGIN:STANDARD
TZOFFSETFROM:+0400
TZOFFSETTO:+0400
TZNAME:+04
DTSTART:20240101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Asia/Dubai:20250416T180000
DTEND;TZID=Asia/Dubai:20250416T200000
DTSTAMP:20260526T090030
CREATED:20250415T130509Z
LAST-MODIFIED:20250415T150325Z
UID:17478-1744826400-1744833600@maellegroup.com
SUMMARY:The Maternity Project Private Styling Event at Alserkal - Art Week Dubai
DESCRIPTION:In a city known for its bold contrasts and quiet elegance\, the WayOut showroom in Alserkal Avenue was transformed into a space of fluid beauty and intimate reflection. The occasion: The Wave and the Womb\, a pop-up experience curated by The Maternity Project\, and brought to life through an exclusive styling session led by celebrity stylist Sarah Keyrouz. 								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n																														\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Far more than a retail activation\, the event unfolded as a sensorial journey through fashion\, femininity\, and transformation — grounded in the symbolic resonance of water. From the moment guests entered the space\, they were enveloped in soft\, undulating textiles and projected waves that rippled across the showroom windows and curtains\, evoking the elemental force of change\, birth\, and rebirth. The name The Wave and the Womb became not just a title\, but a narrative. At the heart of the evening was a deeply personal styling experience. Sarah Keyrouz offered one-on-one color analysis and wardrobe consultations\, encouraging women — mothers\, pregnant women\, and fashion-forward individuals alike — to reconnect with their evolving identities. Her approach\, intuitive yet precise\, turned each fitting into a moment of self-reclamation. The event also marked the launch of The Maternity Project’s latest curated collection\, an elevated edit of pieces by Desmond & Dempsey\, Undressed Code\, Nanushka\, Kage\, Cari Collection\, and G Linen. The garments mirrored the space — fluid\, refined\, and liberated from traditional maternity rules — the collection was defined by fluid lines and thoughtful structure — a fresh take on maternity wear\, without compromise. 								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n																														\n				\n					\n		\n				\n			\n						\n				\n																														\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n																														\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									“The wave is change. The womb is origin\,” shared one of the project’s creative leads. “This space was designed to honor both — the constant motion of womanhood\, and the deep stillness of creation\,” says the founder at The Maternity Project\, Fatma Rashid. As guests moved through the serene atmosphere\, guided by soft lighting and ambient soundscapes\, fashion became ritual: a way of preparing for the next version of oneself. With exclusive access to private sales and direct conversations with the curatorial team behind The Maternity Project\, attendees weren’t just observing a collection — they were inhabiting it. The Wave and the Womb stands as a poetic and powerful entry in the growing dialogue between design and motherhood — one that acknowledges the physical and emotional dimensions of change\, and responds not with compromise\, but with creativity\, beauty\, and care.
URL:https://maellegroup.com/event/the-maternity-project-private-styling-event-at-alserkal-art-week-dubai/
LOCATION:WayOut showroom\, Alserkal\, Alserkal\, United Arab Emirates
CATEGORIES:Event,Private Sales
ATTACH;FMTTYPE=image/jpeg:https://maellegroup.com/wp-content/uploads/2025/04/IMG-20250415-WA0009.jpg
ORGANIZER;CN="Leda Di Marti":MAILTO:contact@maellegroup.com
END:VEVENT
END:VCALENDAR