Milan, Italy – February 21, 2024 – The Milan Fashion Week witnessed a compelling panel discussion titled “Creative Entrepreneurs Management Practices for Brand Positioning into International Markets” at Palazzo Giureconsulti, Piazza dei Mercanti, opposite to Duomo. Moderated by Orietta Pelizzari from the Camera Nazionale della Moda, the event served as a platform to delve into the challenges and opportunities of expanding fashion brands into the Middle Eastern market.
Distinguished panelists included Leda Di Marti, CEO, and Martina Di Pasquale, CMO, of Maelle Group UAE, along with renowned Chinese actor and model Hu Bing, Bouyong Lee, Brand Business Division Chief Brand Officer Executive Vice President at Shinsegae, South Korea, and Nicola Guerini, Director-General of the Università Milano Fashion Institute, Milan.
maelle group ceo leda di marti during the seminar
Camera Moda with Maelle for the Middle East
The discussion focused on the evolving landscapes of the Chinese, South Korean, and Middle Eastern markets over the past three years post-pandemic, emphasizing the fundamental characteristics of consumers in these regions and the perception of luxury as a lifestyle. Key topics included navigating local brands and adapting to changing consumer preferences.
Leda Di Marti, drawing from her expertise in wholesale and commercial management, emphasized the importance of experience in winning over consumers beyond product offerings and price competitiveness.
Milan, Italy – February 21, 2024 – The Milan Fashion Week witnessed a compelling panel discussion titled “Creative Entrepreneurs Management Practices for Brand Positioning into International Markets” at Palazzo Giureconsulti, Piazza dei Mercanti, opposite to Duomo. Moderated by Orietta Pelizzari from the Camera Nazionale della Moda, the event served as a platform to delve into the challenges and opportunities of expanding fashion brands into the Middle Eastern market.
Distinguished panelists included Leda Di Marti, CEO, and Martina Di Pasquale, CMO, of Maelle Group UAE, along with renowned Chinese actor and model Hu Bing, Bouyong Lee, Brand Business Division Chief Brand Officer Executive Vice President at Shinsegae, South Korea, and Nicola Guerini, Director-General of the Università Milano Fashion Institute, Milan.
maelle group ceo leda di marti during the seminar
The discussion focused on the evolving landscapes of the Chinese, South Korean, and Middle Eastern markets over the past three years post-pandemic, emphasizing the fundamental characteristics of consumers in these regions and the perception of luxury as a lifestyle. Key topics included navigating local brands and adapting to changing consumer preferences.
Leda Di Marti, drawing from her expertise in wholesale and commercial management, emphasized the importance of experience in winning over consumers beyond product offerings and price competitiveness.
One highlight of the panel was the interactive exchange with Chinese national television, providing insights into cross-cultural perspectives and addressing inquiries from students and designers at the fashion hub, particularly from the “Designers for the Future” section curated by the Camera Nazionale della Moda Italiana.
Camera Moda with Maelle for the Middle East
The session underscored the significance of strategic management practices in navigating international markets, showcasing the expertise and insights of industry leaders in fostering brand success in the dynamic landscape of global fashion.
Renowned actor and model Hu Bing shared anecdotes from his illustrious career, underlining the importance of understanding consumer needs in apparel branding. He emphasized the need for diversity in merchandising, urging students to explore less saturated markets such as men’s fashion.
Bing’s call to action resonated with aspiring designers, encouraging them to tap into niche segments with fewer competitors.
Bouyong Lee delved into the phenomenon of cosmetics and skincare in South Korea, attributing its popularity to the global fascination with K-pop and K-beauty trends. Lee underscored the lucrative opportunities within the cosmetics industry, fueled by worldwide demand for Korean beauty products. His insights shed light on the interconnectedness of pop culture and consumer behavior, offering valuable lessons for fashion entrepreneurs seeking to capitalize on cultural phenomena.
ceo leda di marti and cmo martina di pasquale with the panelists and the moderator orietta pelizzari.
cmo martina di pasquale during the seminar, 21th february 2024.
Martina Di Pasquale shed light on Maelle Group’s commitment to nurturing emerging talent through education initiatives in the UAE and Saudi Arabia. Collaborating with universities across Europe and the GCC, Maelle Group is fostering a new generation of fashion professionals by providing them with enriching learning experiences and connecting them with industry stakeholders. Di Pasquale’s emphasis on education and mentorship reflects a proactive approach to talent development and industry sustainability.
The session underscored the significance of strategic management practices in navigating international markets, showcasing the expertise and insights of industry leaders in fostering brand success in the dynamic landscape of global fashion.
Renowned actor and model Hu Bing shared anecdotes from his illustrious career, underlining the importance of understanding consumer needs in apparel branding. He emphasized the need for diversity in merchandising, urging students to explore less saturated markets such as men’s fashion.
Bing’s call to action resonated with aspiring designers, encouraging them to tap into niche segments with fewer competitors.
Bouyong Lee delved into the phenomenon of cosmetics and skincare in South Korea, attributing its popularity to the global fascination with K-pop and K-beauty trends. Lee underscored the lucrative opportunities within the cosmetics industry, fueled by worldwide demand for Korean beauty products. His insights shed light on the interconnectedness of pop culture and consumer behavior, offering valuable lessons for fashion entrepreneurs seeking to capitalize on cultural phenomena.
ceo leda di marti and cmo martina di pasquale with the panelists and the moderator orietta pelizzari.
Martina Di Pasquale shed light on Maelle Group’s commitment to nurturing emerging talent through education initiatives in the UAE and Saudi Arabia. Collaborating with universities across Europe and the GCC, Maelle Group is fostering a new generation of fashion professionals by providing them with enriching learning experiences and connecting them with industry stakeholders. Di Pasquale’s emphasis on education and mentorship reflects a proactive approach to talent development and industry sustainability.
cmo martina di pasquale during the seminar, 21th february 2024.
