fashion consulting strategy company
your PARTNER FOR FASHION and jewelry BUSINESS expansions
in the Middle East
5 COMMERCIAL EXPANSION STRATEGIES: WHOLESALE, FLAGSHIP SHOPS, FRACNCHISING, E-COMMERCE, FUNDS RESEARCH.
fashion consulting strategy company
your PARTNER FOR FASHION and jewelry BUSINESS expansions
in the Middle East
5 COMMERCIAL EXPANSION STRATEGIES: WHOLESALE, FLAGSHIP SHOPS, FRACNCHISING, E-COMMERCE, FUNDS RESEARCH.
when your brand is entering a new market
wholesale
reach your clients in the right multi-brand shops and department stores
Thanks to the founding of the Middle East Chamber of Buyers in 2023, in Maelle there is a special focus on commercial expansion via wholesale distribution in multi-brand retailers in the MENA region. Maelle’s team researches agents, commercial showrooms that would represent the brands in the Middle East after the presentation of the first collection. Maelle is able to act as press office to search and attract the right audience, press and exposion.
when your brand is entering a new market
wholesale
reach your clients in the right multi-brand shops and department stores
Thanks to the founding of the Middle East Chamber of Buyers in 2023, in Maelle there is a special focus on commercial expansion via wholesale distribution in multi-brand retailers in the MENA region. Maelle’s team researches agents, commercial showrooms that would represent the brands in the Middle East after the presentation of the first collection. Maelle is able to act as press office to search and attract the right audience, press and exposion.
when your brand has a strong wholesale presence
flagship shops
maximize your clients' shopping experience
Maelle is the leader in opening flagship shops in the Middle East, specially in Qatar, UAE, Saudi Arabia, Bahrain, Kuwait. The process can last one year, and Maelle takes care of the whole the process before, during and after the opening and the launch of the commercial activity.
when your brand has a strong wholesale presence
flagship shops
maximize your clients' shopping experience
Maelle is the leader in opening flagship shops in the Middle East, specially in Qatar, UAE, Saudi Arabia, Bahrain, Kuwait. The process can last one year, and Maelle takes care of the whole the process before, during and after the opening and the launch of the commercial activity.
when your brand has already flagship shops
franchising
expand and conquer more market with strong partners
As leaders in opening and administrating franchising operations, Maelle looks for trusted franchisees, making the research for the right partner easy and seamless, by organizing the communication and the guidelines between parties. Once the agreement is set, Maelle oversees the full ongoing collaboration between the brand and the franchisee, ensuring all parties involved full respect, understanding, and openness. The capacity for an expansion as franchising is suggested when the brand already owns at least a flagship store in its primary country or continent and would like to have a stronger presence in new markets, keeping the control of its own name and licenses.
when your brand has already flagship shops
franchising
expand and conquer more market with strong partners
As leaders in opening and administrating franchising operations, Maelle looks for trusted franchisees, making the research for the right partner easy and seamless, by organizing the communication and the guidelines between parties. Once the agreement is set, Maelle oversees the full ongoing collaboration between the brand and the franchisee, ensuring all parties involved full respect, understanding, and openness. The capacity for an expansion as franchising is suggested when the brand already owns at least a flagship store in its primary country or continent and would like to have a stronger presence in new markets, keeping the control of its own name and licenses.
when your brand is ready to have an online presence
e-commerce and marketplace
give your clients a seamless digital experience
At Maelle, digital and physical move together. The e-commerce optimization team is dedicated to all fashion businesses that are ready for a digital expansion, by setting up an e-commerce store and/or establishing brands’ presence in relevant marketplaces, and provide strategic insights, performance analysis, and continuous support to ensure a robust online presence and a sustained growth.
when your brand is ready to have an online presence
e-commerce and marketplace
give your clients a seamless digital experience
At Maelle, digital and physical move together. The e-commerce optimization team is dedicated to all fashion businesses that are ready for a digital expansion, by setting up an e-commerce store and/or establishing brands’ presence in relevant marketplaces, and provide strategic insights, performance analysis, and continuous support to ensure a robust online presence and a sustained growth.
when your brand is looking for funds
funds research
get ready for your next big leap
As a service for the commercial expansion, Maelle is also involved with the research of funding, whether they may be public funds or from the private sector, investors such as Angels or Venture capitals, fashion groups and local partners.
when your brand is looking for funds
funds research
get ready for your next big leap
As a service for the commercial expansion, Maelle is also involved with the research of funding, whether they may be public funds or from the private sector, investors such as Angels or Venture capitals, fashion groups and local partners.
when your brand is looking to sell the stock
liquidation
the optimization of resourses
when your brand is looking to sell the stock
liquidation
the optimization of resourses
The experts at Maelle specialize in assisting fashion, cosmetics and jewels brands with liquidation activities, which may be followed by a relaunch of the company under a new brand. Maelle’s objective is to facilitate all aspects of commercialization and avoid the dispersion of assets in stock and warehouses, optimizing resources within a six-month timeframe.
